Digiday hosts AI Marketing Strategies event Sept. 24 with Samsung, Bayer, David's Bridal

August 25, 2026 · Digiday

Samsung, Bayer and David's Bridal will present case studies at the second edition of Digiday's AI Marketing Strategies event, set for Sept. 24 in New York City. Digiday, Glossy and Modern Retail are hosting the conference, which follows a February gathering where marketers described AI adoption as still nascent. Sessions will address creative generation, media buying and targeting, analytics and measurement, and product discovery and search, with an interactive town hall added for off-the-record peer exchange. Glossy and Modern Retail editor-in-chief Jill Manoff said the brand conversation around AI has moved from exploration to execution.

Marketing organizations weighing how much of their creative and media workflow to hand to AI now face event programming built around real case studies instead of AI hype. Brand marketing leaders overseeing AI adoption across creative, media and analytics can apply for VIP access, as can agency leaders trying to scale AI without weakening creative output. Technology providers building AI-powered tools can buy passes to meet decision-makers and align products with what marketers say they actually need. The event's town hall format gives attendees room to compare notes on tool evaluation and measuring AI's impact beyond pilot projects, questions that remain unresolved industry-wide.